by Cathy Yardley | Promotion
How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date. If you’re unpublished, you may blog...
by Cathy Yardley | Business, Uncategorized
“How do I know what genre my novel fits into?” I see this question a lot. It’s not that authors aren’t familiar with genres — although with the proliferation of sub-genres cropping up daily, it’s hard to keep up — but often...
by Cathy Yardley | Business, Promotion
I read two interesting blogs recently. First, “Are Writers Badgering Readers?” over at Huff Post Books. That post was a response to Book Riot’s “Readers Don’t Owe Authors Sh*t.” The two seemed to encapsulate the writer’s...
by Cathy Yardley | Craft, Promotion, Writing Life
I’ve noticed on some of the writer forums and blogs I check out, and in responses to my newsletter, that there is this obsession with getting it right. What’s the right way to plot, some ask. How should this work? What do editors want to see? ...
by Cathy Yardley | Promotion
I’ve written romance for over a decade. One of the most popular tropes is the Cinderella fantasy: a woman, mistreated, misunderstood and basically hidden from sight, is suddenly plucked from obscurity by a “fairy godmother” to great acclaim, living...
