by Cathy Yardley | Promotion
How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date. If you’re unpublished, you may blog...
by Cathy Yardley | Business, Uncategorized
“How do I know what genre my novel fits into?” I see this question a lot. It’s not that authors aren’t familiar with genres — although with the proliferation of sub-genres cropping up daily, it’s hard to keep up — but often...
by Cathy Yardley | Business, Promotion
I read two interesting blogs recently. First, “Are Writers Badgering Readers?” over at Huff Post Books. That post was a response to Book Riot’s “Readers Don’t Owe Authors Sh*t.” The two seemed to encapsulate the writer’s...
by Cathy Yardley | Business, Promotion
A while ago, I mentioned in a post about target audiences and using myself and my December novel as a guinea pig. It’s August… which in publishing terms means December is more than right around the corner, it’s breathing down my neck. So that means...
by Cathy Yardley | Writing Life
As I’ve mentioned, I’ve been researching promotion, trying to come up with a plan that isn’t so frenetic. What I discovered was, rather than simply a new approach to promotion, I’ve been casting about for a sustainable method of writing. By...
