by Cathy Yardley | Promotion
How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date. If you’re unpublished, you may blog...
by Cathy Yardley | Business, Promotion
I read two interesting blogs recently. First, “Are Writers Badgering Readers?” over at Huff Post Books. That post was a response to Book Riot’s “Readers Don’t Owe Authors Sh*t.” The two seemed to encapsulate the writer’s...
by Cathy Yardley | Business, Promotion
A while ago, I mentioned in a post about target audiences and using myself and my December novel as a guinea pig. It’s August… which in publishing terms means December is more than right around the corner, it’s breathing down my neck. So that means...
by Cathy Yardley | Promotion, Writing Life
My very best friend in the world is Rina. I met her my first year in Berkeley, in my first art class. We struck up a conversation about Disney’s Fantasia re-release, I wound up going to her house to watch it, her mother fed me lasagna and I basically lived as...
by Cathy Yardley | Craft, Promotion, Writing Life
I’ve noticed on some of the writer forums and blogs I check out, and in some of my classes, that there is this obsession with getting it right. What’s the right way to plot, some ask. How should this work? What do editors want to see? What should they...
by Cathy Yardley | Promotion
I’ve written romance for over a decade. One of the most popular tropes is the Cinderella fantasy: a woman, mistreated, misunderstood and basically hidden from sight, is suddenly plucked from obscurity by a “fairy godmother” to great acclaim, living...
