by Cathy Yardley | Promotion
How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date. If you’re unpublished, you may blog...
by Cathy Yardley | Business, Promotion
I read two interesting blogs recently. First, “Are Writers Badgering Readers?” over at Huff Post Books. That post was a response to Book Riot’s “Readers Don’t Owe Authors Sh*t.” The two seemed to encapsulate the writer’s...
by Cathy Yardley | Craft, Promotion, Writing Life
I’ve noticed on some of the writer forums and blogs I check out, and in some of my classes, that there is this obsession with getting it right. What’s the right way to plot, some ask. How should this work? What do editors want to see? What should they...
by Cathy Yardley | Promotion
I’ve written romance for over a decade. One of the most popular tropes is the Cinderella fantasy: a woman, mistreated, misunderstood and basically hidden from sight, is suddenly plucked from obscurity by a “fairy godmother” to great acclaim, living...
by Cathy Yardley | Promotion
1. They don’t know about your book. This seems painfully obvious, doesn’t it? With the rise of e-readers, the decline of shelf-space, and the sheer overload of information, getting noticed by a target audience is a lot like shouting your title randomly at...
by Cathy Yardley | Business, Promotion
Writing is a tough business. There are going to be days when you get rejections or bad reviews… sometimes several, back to back. You’re going to feel blocked. Everything you type is going to look like crap. You’re going to get a rough critique – deserved or...
