The Real Reason You’re Not Marketing

How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date.  If you’re unpublished, you may blog...

Promotion & Permaculture

A while ago, I mentioned in a post about target audiences and using myself and my December novel as a guinea pig.  It’s August… which in publishing terms means December is more than right around the corner, it’s breathing down my neck.  So that means...

Promote Your Book: Lessons from Cinderella

I’ve written romance for over a decade. One of the most popular tropes is the Cinderella fantasy: a woman, mistreated, misunderstood and basically hidden from sight, is suddenly plucked from obscurity by a “fairy godmother” to great acclaim, living...