by Cathy Yardley | Promotion
Learning from UX. In my coaching and editing practice, I work with nonfiction authors as well as fiction ones. I have worked with a good number of people from the tech world, specifically UX design. If you’re not familiar with that field, UX means “User...
by Cathy Yardley | Craft, Writing Life
As part of both my coaching service and my critique service, I get to see the framework of a lot of stories in progress. When it comes to conflict in general, and Hopeless Moments in the third act in particular, there’s one thing I notice, over and over...
by Cathy Yardley | Craft, Promotion
In a word: yes. Yes, they do. If you’re writing for the genre called romance, that is categorized as romance on a sales distribution site like Amazon or Kobo or similar, or that might be shelved in a book and mortar bookstore… then YES. You absolutely,...