by Cathy Yardley | Promotion
Learning from UX. In my coaching and editing practice, I work with nonfiction authors as well as fiction ones. I have worked with a good number of people from the tech world, specifically UX design. If you’re not familiar with that field, UX means “User...
by Cathy Yardley | Promotion
How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date. If you’re unpublished, you may blog...
by Cathy Yardley | Business, Uncategorized
“How do I know what genre my novel fits into?” I see this question a lot. It’s not that authors aren’t familiar with genres — although with the proliferation of sub-genres cropping up daily, it’s hard to keep up — but often...
