by Cathy Yardley | Business, Promotion
A while ago, I mentioned in a post about target audiences and using myself and my December novel as a guinea pig. It’s August… which in publishing terms means December is more than right around the corner, it’s breathing down my neck. So that means...
by Cathy Yardley | Promotion, Writing Life
My very best friend in the world is Rina. I met her my first year in Berkeley, in my first art class. We struck up a conversation about Disney’s Fantasia re-release, I wound up going to her house to watch it, her mother fed me lasagna and I basically lived as...
by Cathy Yardley | Promotion
1. They don’t know about your book. This seems painfully obvious, doesn’t it? With the rise of e-readers, the decline of shelf-space, and the sheer overload of information, getting noticed by a target audience is a lot like shouting your title randomly at...
