by Cathy Yardley | Promotion, Writing Life
In promotion especially, I see lots of writers talking about craft, or the business, or other writing-related blog posts. Their primary audience is obviously other writers. When cornered, they often use the well-worn trope: well, writers were readers first! The...
by Cathy Yardley | Promotion
1. They don’t know about your book. This seems painfully obvious, doesn’t it? With the rise of e-readers, the decline of shelf-space, and the sheer overload of information, getting noticed by a target audience is a lot like shouting your title randomly at...