Writers Are Not Readers.

In promotion especially, I see lots of writers talking about craft, or the business, or other writing-related blog posts.  Their primary audience is obviously other writers. When cornered, they often use the well-worn trope:  well, writers were readers first!  The...

5 Reasons Why Readers Won’t Buy Your Book.

1.  They don’t know about your book. This seems painfully obvious, doesn’t it? With the rise of e-readers, the decline of shelf-space, and the sheer overload of information, getting noticed by a target audience is a lot like shouting your title randomly at...

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