The Real Reason You’re Not Marketing

How much marketing are you doing, really? How much “platform building”? Being honest: probably not that much. Am I right? If you’re published, you may only send out a newsletter just before a release date.  If you’re unpublished, you may blog...

Promote Your Book: Lessons from Cinderella

I’ve written romance for over a decade. One of the most popular tropes is the Cinderella fantasy: a woman, mistreated, misunderstood and basically hidden from sight, is suddenly plucked from obscurity by a “fairy godmother” to great acclaim, living...

5 Reasons Why Readers Won’t Buy Your Book.

1.  They don’t know about your book. This seems painfully obvious, doesn’t it? With the rise of e-readers, the decline of shelf-space, and the sheer overload of information, getting noticed by a target audience is a lot like shouting your title randomly at...

Why Do You Write Your Novels?

Writing is a tough business. There are going to be days when you get rejections or bad reviews… sometimes several, back to back. You’re going to feel blocked.  Everything you type is going to look like crap. You’re going to get a rough critique – deserved or...