by Cathy Yardley | Business
Ever run into this? Traditional publishing is notorious for wanting “new, fresh” ideas — but also wanting it packaged in ways that they can recognize. Especially in ways that are currently selling. This is how you wind up with a publishing cycle in...
by Cathy Yardley | Business, Writing Life
Last time, we talked about how a publishing trend cycle works, generally speaking. Given that snapshot, you might ask yourself: why would anyone in their right mind try to chase the trend? There are a number of reasons people chase a trend cycle. For some authors who...
